I built my career inside large, complex organisations where clarity, discipline, and strategic decision-making directly influenced business performance.

With experience leading marketing, strategy, and transformation within Fortune 100 environments, I’ve partnered with executives navigating high-stakes decisions, competitive pressures, and moments when the right direction matters more than ever.

My work has included:

• Leading marketing strategy and large-scale transformation initiatives

• Guiding executive teams through growth, restructuring, and market shifts

• Building and modernizing marketing systems across global organizations

• Managing cross-functional teams and driving alignment in matrixed environments

• Translating business objectives into disciplined, measurable marketing plans

This foundation allows me to support leaders with the combination of strategic clarity, operational understanding, and executive perspective needed for effective advisory.

Today, through Deschutes Advisory Group, we bring that depth of experience directly to CEOs, founders, CMOs, boards, and senior leadership teams.

Our work goes beyond traditional consulting or fractional roles. Leaders hire us when they want a partner who can bring:

• Clarity in complexity
  We help cut through noise, competing priorities, and internal friction to reveal the decisions that truly matter.

• A disciplined, structured approach
  Every recommendation is grounded in business logic, data, and long-term sustainability, not trends or guesswork.

• A balance of strategic and operational understanding
  We understand both the high-level decisions and the on-the-ground realities of marketing leadership.

• Human insight and executive presence
  We work directly with senior leaders, helping them navigate tough conversations, stakeholder alignment, and organisational change.

• Future-focused marketing expertise
  AI, analytics, automation, and system design are no longer optional — they are foundational. Our advisory reflects that shift.

This combination allows us to support leaders at the moments when clarity, alignment, and confidence define the path forward.

Our approach is grounded in partnership, trust, and strategic rigour. We are not an agency, not a vendor, and not an outsourced marketing department.

We serve as trusted advisors — helping leaders move decisively and confidently.

We typically support leaders through:

1. Strategic advisory engagements
   High-level guidance on marketing, brand, and growth decisions that influence the direction of the business.

2. Executive partnership
   A thought partner for CEOs, founders, and CMOs navigating periods of expansion, leadership change, or organizational pressure.

3. Marketing leadership coaching
   Support for emerging or newly appointed CMOs and marketing leaders who need clarity, structure, and confidence in their decision-making.

4. Project-based guidance
   Support during critical initiatives, from brand transformation to organizational restructuring.

5. Flexible consulting engagements
   Tailored involvement based on your needs, whether ongoing support or focused counsel at key inflection points.

Our goal is always the same: to help leaders make better decisions, build stronger marketing capability, and move forward with purpose.

Marketing is changing — rapidly and fundamentally.

The next era of marketing is:

• data-driven

• AI-enabled

• system-oriented

• deeply integrated with organizational strategy

The companies that thrive are those that build marketing functions designed for intelligence, adaptability, and continuous learning.

In our advisory work, we help leaders:

• Identify where AI can streamline decision-making, workflows, and performance

• Build marketing systems that unify data, insights, and execution

• Create structures for experimentation and measurement

• Balance long-term brand building with short-term performance

• Transform marketing from a “function” into a strategic growth driver

This future isn’t theoretical — it’s operational, practical, and already here. Our role is to help leaders adopt it with clarity and confidence.

Our work is shaped by a set of principles that guide every engagement:

• Clarity
  Clear direction is the foundation of effective leadership and effective marketing. Without clarity, organizations stall.

• Precision
  Thoughtful analysis, disciplined structure, and sharp decision-making lead to consistent results.

• Humanity
  Leadership is personal. Empathy and understanding matter, especially during change.

• Integrity
  Advisory only works when there is honesty, accountability, and trust.

• Performance
  Marketing must drive results. Everything I do supports measurable, sustainable impact.

• Future-focus
  Modern marketing requires modern thinking. I help leaders make decisions that stand up to the complexity of today and the uncertainty of tomorrow.

These values shape how we work, how we advise, and how we support leaders through transformation.